🍴What is it? : the impossible burger
📍Where can I find it? : Multiple locations nationwide
📝Score : 7️⃣ out of 🔟
🏆 The Good :
My mind is FREAKIN’ BLOWN. I heard about this company a little while ago and what they were trying to do, and I was both skeptical and highly intrigued. First of all, let me just start off by saying, this product is not meant to replace veggie burgers. It is not meant for vegetarians and vegans. This “meat” is to replace REAL meat, for MEAT EATERS. It sizzles like meat, it BLEEDS like meat, it looks, tastes, feels, and practically IS meat…. except for the tiny detail that there is not a single scrap of meat in it. So what’s in it? Impossible Meat is made of all natural, plant-based ingredients including wheat protein, coconut oil, and potato protein. It also includes an ingredient called “heme”, an iron containing molecule found in all living things, that is responsible for giving blood its red color.
NOW… more importantly, how the F*$% does it taste?!
A little disclaimer. I actually had two Impossible Burgers (judge away), and preferred one over the other. At first, I was given an Impossible Burger cooked “well” (all the way through), and afterwards decided to order another cooked “medium”. Because, YES, you can order this Impossible meat TO TEMP. The first burger, cooked well, had a magnificent sear. So much so, that the top and bottom of the burger were crunchy. Huge win.
Second, comparing to a well-done beef burger, the texture and flavor were surprisingly similar to that of real beef. The “meat” crumbled a bit, as real meat would at that temp, and tasted “meaty”, thanks to the heme. Had I not been told that this burger is made without real meat, it’s possible I would have suspected it, but was very happy with my burger regardless. I do not eat well done meat, so I’m judging this based purely on comparison.
Now, onto the second burger, cooked “medium”. It was BRILLIANT. When I cut into this medium Impossible burger, it was red in the center, and when I pushed down on it, juices came running out. I thought, “IMPOSSIBLE!”… but clearly not, because there it was, right in front of me. Looking like real freakin’ meat. When biting into this second burger, I was stunned. This burger tasted so much meatier than the first, and even had the same mouth-feel as a burger cooked to that temp. I can honestly say that I’m not sure I would’ve been able to tell difference between this second burger and the real deal.
Once again. MIND. EFFIN. BLOWN.
🚫 The Not so good :
I suggest ordering this burger at medium, or at least not well done. The “meat” starts to kind of resemble cafeteria meat when fully cooked, and its appeal is similar. If you like well done meat, and don’t mind said meat to be a bit dry (as it would normally be at that temp), then you may enjoy well done more. Otherwise, stick to medium. Also, though the taste here is strikingly similar to meat, it doesn’t have that certain quality that you can only get from meat. That unctuous, salty fattiness I guess you can call it…
Trying this Impossible Burger was so eye opening for me. Not only does this meat taste great (in burger form, anyways), but it’s doing great things for the environment as well. Manufacturing of the Impossible Burger uses 75% less water, 95% less land, and emits 87% less greenhouse gases than its beefy counterpart. It has no hormones, antibiotics, cholesterol or artificial flavors. All making this burger better for the environment and US.
The Impossible Burger has debuted in Georgia at Grindhouse Killer Burgers. So head in to Grindhouse and give the Impossible Burger a try. You’ll see how possible this baby really is. 🙂 If you don’t live in Atlanta, check out this map to see if they’re serving an Impossible Burger near you!
Have you eaten an Impossible Burger before? If so, what did you think of it? If not, would you try one? I want to know it all, so tell me everything in the comments below! Also, if you have thoughts or feelings regarding this review or any others, please tell me about that in the comments below as well!
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And vegans, vegetarians and carnivores alike…. don’t forget to stay hungry!